According to the U.S. Census Bureau’s 2017 National Population Projections report, the year 2030 will mark an important demographic turning point for the U.S.

At this time, all baby boomers will be older than 65 and every 1 in 5 Americans will be of retirement age. Realistically, many of those born in the first half of this generation — individuals in their late 70s and early 80s — will already reside in assisted living, skilled nursing or memory care facilities.

Adding another level of complexity to the boomer dynamic is their relative wealth, when taken as a whole. As a generation, Boomers have amassed a great deal of wealth — approximately $30,000,000,000,000. 

As boomers enter medically-supervised living centers in increasing numbers, they will also bring their desire for wellness programs and lifestyles. From gourmet food and luxury living spaces configured to feel like home, to on-site spas and concierge-like services, this generation will be using their accumulated wealth to carry on a similar lifestyle in their senior years as that to which they became accustomed in their youth.  

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